Vision for NGO in WOMEN EMPOWERMENT –Through Advocacy
-PKM SWAMY


Let me first share that Advocacy is the apex intervention process in development.

What I Mean by ADVOCACY

Advocacy is an organized course of action to achieve change. Advocacy is about concerned citizens joining with others to campaign for equality and social inclusion of Women from the marginalized sections of the society; by changing policies, practices and attitudes that perpetuate their exclusion and segregation with a particular focus on rights, equity and justice.

All about Advocacy in brief:

§ Promoting full citizenship and enabling the Women with deprivation to participate in the everyday life of the community.
§ Changing policies that maintain exclusion and segregation of Women with deprivation from society.
§ Improving the lives of Women with inequity and ensuring that they are able to live independently.

§ Challenging the misconceptions about the lives of Women that are exploited.

What I would Aspire Through Advocacy:

· Equality before the law without discrimination
· Right to life, liberty and security of the person
· Equal recognition before the law and legal capacity
· Freedom from exploitation, violence and abuse
· Right to respect physical and mental integrity
· Freedom of expression and opinion
· Right to education
· Right to health
· Right to work
· Right to an adequate standard of living
· Right to participate in political and public life
· Right to participate in cultural life




It is not easy to provide such basic things mentioned above to the poverty-stricken Women. we have to strive provide their basic needs coupled with education and employment trainings but in the process the need for providing intangible inputs to the process of empowering the women through collective and proactive voice and action. That is what we call as advocacy, policy action and capacity building at all levels among the poorest and stakeholders concerned.
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Advocacy Pyramid :

International Level UN INGO’S
National Level
Govt./INGOs/NGOs/Banks
State& Local Level
Govt./Corporate/INGOs/Media
/Banks/NGOs’/Community

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Core Values
NGO in women empowerment should be committed to being a transparent, accountable, inclusive and sustainable organization. The organization respects the rights of, and provides equal opportunities to the WOMEN. Their participation is actively sought in organizational development, functioning and learning. We promote quality and equity, with high ethical standards in the services offered to the women .

Vision
An India free of discrimination against the women , where the rural and more specifically, the underprivileged enjoy equal opportunities and get enhanced quality of life as a right.

Mission
To work for the rights, empowerment and dignity of the women in the country by provision of equitable and appropriate services through development of suitable programs/policies, advocacy, education and training, livelihoods and; promotion of best practices with special emphasis on the women from the poor, the deprived, the under-privileged, marginalized and under-served sections of society.

Strategic Priorities

Advocacy
Policy Influence
Education and Training
Livelihoods
Resource Center for enacting suitable laws
Networking


To achieve the above goals, NGO should embark upon an “Annual Action Plan” year after year for evolving various need-based interventions with clear performance indicators to determine the impact year after year.

As a first step to pursue the above path, it is important to mobilize the required level of resources: both financial and non financial. To achieve this objective, an exclusive resource wing should be created with subject matter specialists followed by the Systems and Processes wing to strengthen the process of implementation of plans/strategies